yeah, this finally proves it, being a clean cut ipod guy in 2008 is like ttly uncool.
hairy artsy bears, this is your time, get out of the closet, the world needs you!
I’d like to appologize to everyone who’s still reading this blog for leaving it behind and not even writing a line of explanation.
sadly, I have to announce that AdArena.net will go into hybernation sleep (as it already did for a while).
reason? I’m not as interested in advertising currently as I used to be. hopefully I’ll change my mind soon (wouldn’t be the first time) and get back. but for the time being, unless some of the other editors of AdArena post something, this blog is pretty much dead.
This time, they simply crowdsourced the whole thing. Tested idea, can’t go wrong. The credit and a shitload of condoms goes to Samuel Michael, a fresh artschool graduate (which means he’ll surely use his prize wisely and with moderation).
This is a recent Ogilvy NY save-the-planet piece, featuring artwork made by Joshua Allen Harris a few months ago. DIY animal street sculptures made of discarded plastic bags, inflated by the subway airflow! How cool is that? Great idea, and the message fits it well.
What do you think? Do you like it? Is it not a bit too far from the real idea of what the mini clubman stands for? Or does it exactly show the driving fun that sells the car? Looking forward to reading your comments…
Cute Babies and Animals are the road to success! (please not the sarcasm) Yet - Axe made a refreshing and unusual spot with bambi. But then again - animals don’t really fit the brand…….
we’ve been iScrewed before always when buying Apple products, always new products being introduced within a week of our purchase, so it’s easy to relate to this mocking video.
at the same time, keeping us totally hooked on Apple stuff tells volumes about the strength of that juicy brand.
clearly from the category “Fuck! I wish I’d done that.”
this is what we call creative product explanation.
Advertising Agency: Mccann HeaithCare, Shanghai, China
Creative Director: Kevin Lee
Art Directors: Band Bai, Richie Zhao
Copywriters: Ben Chen, Ben Yu, Vivan xie
admittedly, this is a bit older, but we’re not posting it here. we love the idea, of course. but we’d like to show this video to everyone who ever makes a video documenting their ambient idea. the message is: get rid of all those fake looking agency employees posing surprised in front of your shitty (or shiny) ad.
Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima